Fast Food Franchise Under Fire For Use Of 'Virtual Cashiers'

Founded in Toronto, Ontario back in 2005, Freshii is a fast casual restaurant that specializes in healthier fare than the typical fast food chain. Since its founding as Lettuce Eatery, Freshii has expanded to more than 300 locations in more than half a dozen countries.

Unlike your typical cashier, Freshii's new hire — known as 'Percy' — is a digital system that takes customers' orders and payments.

The company touts it as a "face-to-face customer experience" that "[mobilizes] a global and eager workforce."

We don't have A.I. cashiers (yet), so there are actual humans behind this system. In this case, the workforce doesn't come from the local area, but instead from Central America. Workers hired on sign in online to operate Freshii's kiosks remotely.

Hiring workers from outside the community could be an unpopular move on its own, but Freshii's move has sparked controversy because the company is exploiting a loophole.

Rather than paying cashiers the local minimum wage, Freshii instead pays these virtual cashiers the minimum wage of their home country, which is significantly lower.

While Freshii has faced criticism for the new system, there's nothing illegal about it because they're still paying the mandated minimum wage of each worker's home country.

"You're taking a situation where you’re exploiting workers in another country who have a lesser working standard, who have a much smaller minimum wage," said Canadian Labour Congress president Bea Bruske.

Freshii's plan isn't merely theoretical; it's already here. This Twitter user noted that the cashier at his local Freshii was dialing in via Zoom.

"I do not like the future," he concluded.

Freshii's rapid growth can be attributed to filling a market niche, but their reputation has taken a major hit since the beginning of the pandemic. Do you think businesses should be able to engage in these practices? Let us know what you think in the comments.