A period pain relief company is surprising one rodeo's rough and tumble cowboys with how excruciating menstrual cramps can really be thanks to a special firsthand experience.
In recent years, the menstrual pains that most women have long had to suffer are starting to become more widely understood as debilitating. Not only are we seeing more doctors agree that they can be as painful as heart attacks, but some companies are also offering paid "period leave" for their menstruating employees.
But of course, no cultural shifts happens all at once so it's still hardly uncommon to see people downplay period pain, as one man attracted some serious backlash by comparing them to scraped knees.
But since those experiencing painful periods aren't just going to face these dismissive attitudes from internet strangers, one company has found a novel way to raise awareness.