Why is it that making something food-shaped increases the cuteness factor by ten?
Baby chilling in pillow? Cute. Baby chilling in pillow shaped like a croissant? ADORABLE.
The "Welcome Home Baby Bundle" is the restaurant chain's latest unusual bit of marketing. And it certainly works to get people talking.
There's also a body pillow croissant, a onesie that says "Sweet as Honey Butter" on it, and a "So cute you could just eat me up" blanket.
Obviously, the supplies ran out quickly, but there is still a chance for some expectant families to receive one.
They'll be bringing along bundles for any families currently on site, and probably bringing fresh croissants with them too!
Plus, there's always the chance that this promotion's popularity will convince them to bring it back again.