Cheddar's Scratch Kitchen

Keep Baby Snug With This Adorable Croissant-Shaped Pillow

Amy Pilkington 8 Nov 2019

Why is it that making something food-shaped increases the cuteness factor by ten?

Baby chilling in pillow? Cute. Baby chilling in pillow shaped like a croissant? ADORABLE.

Which is probably why this bundle promotion from Cheddar's Scratch Kitchen sold out so quickly.

Cheddar's Scratch Kitchen

The "Welcome Home Baby Bundle" is the restaurant chain's latest unusual bit of marketing. And it certainly works to get people talking.

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The bundles don't just include the croissant baby pillows either.

Cheddar's Scratch Kitchen

There's also a body pillow croissant, a onesie that says "Sweet as Honey Butter" on it, and a "So cute you could just eat me up" blanket.

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All it took to get the whole bundle was purchasing a $30 gift card for the restaurant.

Cheddar's Scratch Kitchen

Obviously, the supplies ran out quickly, but there is still a chance for some expectant families to receive one.

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On the week of November 18, Cheddar's will be dropping by hospitals and birthing centers around the country.

Cheddar's Scratch Kitchen

They'll be bringing along bundles for any families currently on site, and probably bringing fresh croissants with them too!

Plus, there's always the chance that this promotion's popularity will convince them to bring it back again.

h/t: Delish

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