There's something about Pabst Blue Ribbon that has its hold on society. For a relatively cheap beer, its flavor surpasses that of the famed Bud Light or Coors Light. Mostly, however, hipsters of the 2000s somehow brought PBR to the forefront of "cool" draft beers, slinging them back at parties, concerts, and bars.
PBR is giving people even more reason to love them with their giant 99-pack that needs a U-Haul to bring it back home.