My entire life, I've been frugal. Whether or not my parents were doing well as a lower-middle income family, being frugal has been a way of life. I think it's because it was engrained in my dad's life, having grown up in a frugal family himself.
Sure, we all love taking trips and splurging once in a while, but I truly believe we wouldn't be able to do that without having taken the steps to save on other things. If you need some tips on how to save in everyday ways, take a look at /r/frugal because you might just learn a thing or two yourself.