While the first reaction we usually have to seeing something messed-up is "NOPE," we may also find that something disturbing is also captivating enough to keep us from looking away.
But there's another level to the reactions this stuff can get out of us. It's possible to not only be transfixed by something we would otherwise consider scary or creepy, but sort of impressed by it. Although a lot of people have grown tired of Tim Burton's signature style over the years, there was a time when this was exactly the reputation he had.
Something like Beetlejuice may have given some of us nightmares as kids, but so much creativity obviously went into it that we just kept coming back when he had something new for us.
And it's hard not to feel similarly about what we have in store today.