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Crayola Launches 'Colors Of The World' Crayons To Represent All Skin Tones

Marilisa Racco 22 May 2020

I loved to color when I was a kid. Seriously, there wasn't one coloring book (or wall in our house) that wasn't shaded in with my scrawls.

While my crayon box offered up endless possibilities of colorful creations, sometimes I was at a loss for shades.

Giphy | Julie Smith Schneider

This usually happened when I was drawing a picture of my best friends. I grew up in a multicultural neighborhood and kids of all cultures went to my school. But their skin tones weren't always represented in my crayon box.

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Crayola has also noticed that some kids could struggle with their coloring goals, and has found a way to make an inclusive crayon set.

Crayola

It's called "Colors of the World," and it's a box of 24 crayons that represent different skin tones from 40 cultures around the world. There's also a box of 32 that includes eight classic colors for eyes and hair.

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The colors are inclusive and are crafted with nuances in mind.

YouTube | Introducing Crayola Colors of the World, Skin Tone Crayons & Coloring

Not all light or dark shades are the same, so these crayons range from extra light to very deep shades, including rose, almond, and golden undertones.

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The company enlisted the help of a chemist and color expert to craft the shades.

Crayola

Victor Casale, CEO of MOB Beauty and former chief chemist and managing director R&D of MAC Cosmetics, knows how important it is for everyone to feel represented through color.

"As a product formulator for complexion products, I have witnessed the feeling people show when they find their skin shade. It gives them a sense of being acknowledged and represented," he said to Good Morning America.

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Now kids everywhere can be sure to draw and color pictures that represent their true lives.

Crayola

They'll be available on Walmart.com and Crayola.com. Head over to the Crayola website to pre-order a box.

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