I'm ashamed to say it, but damned if I don't sometimes buy things just because of the packaging. I DO judge books by their covers, okay?
Luckily, that is the entire point of marketing, design, and packaging. Some companies have good packaging and others go above and beyond to be clever. Let's check out those winners.
This is the perfect bag for a wool shop, which I had no idea existed. I love the little sheep head right front and center! It's those little details that really take designs over the top.
How fun would paintbrushes be if they came in packages like this? I love it. This is by designer Simon Laliberté, and you can check out the rest of his portfolio on his Behance!
Every part of this design is genius and so well thought-out! The mountains, the transfer of the wolf's shape to stars, and, of course, the way they beautifully line up.
This barcode is for — you guessed it — bread. There's so much designers can do with a barcode! Honestly, I would scroll through an Instagram of just barcodes.
Need bobby pins? Great! Need a stylist? Great! This business card will help you out with both. What a clever way to get new customers!
I don't know who Thelma is but I want her cookies and I want them now. Look how good those look in that little oven box! That's so charming!
(Just kidding, of course. I went and looked up Thelma and the box design. Check out the story of Thelma's Treats here!)
The absolute genius of packaging t-shirts in pizza boxes! The crazy thing is that each one is individually labeled, which means the artist had to replicate that design on each one. RESPECT.
I hope any forks I buy in the future come in packaging shaped like animals. Spoons with octopus arms? Sold! Knives with stegosaurus spikes? I'm there! Take my money!
Like... I wouldn't even cook this. I'd just display it in my house and never let anyone touch it. This was designed by Alex Creamer and I hope I can actually buy it.
These were created for a restaurant's expansion into packaged goods, starting with their soy sauce. The restaurant is called Ryori, located in Singapore!
Or shop at a store that displayed them like that, where they all come out the bottom! How cool would that be?
He's a little gnome with a hat of bread! I love that they didn't put an illustrated hat on him, instead letting your imagination fill in the gaps.
Look how cute it is! The sponge forms hair of artists like Rembrandt, Alida Christina Assink, Marten Soolmans, and Oopjen Coppit. Try and stop me from buying this, tbh.
Tick Tock Tea is good — you guessed it — morning, noon, and night. I love the way the sun slowly sets and makes way for that adorable moon.
"My Ten Commandments limited edition box set. I'm not religious, just love the film and how this packaging opens up like the Red Sea and the blue rays/dvds are inside a replica of the stone tablets," Jonnytoy78 said on Reddit.
"BEE-FEE is a concept design that balances two elements: BEE – a glass jar that contains organic honey and FEE – a slim concrete flowerpot that will pay these little helpers back." It's a planter!
Apparently, this is a conceptual design for milk packaging, but I would give ANYTHING for it to be real. I'd buy one bottle and then just use it as decor when the milk was done.
"The prototype of Carlsberg's plant-based Green Fiber Bottle which will degrade within a year. Expected to hit market shelves by 2023," brandonscript wrote.
I am so for sustainable packaging that is still stylish.
The caption explained: "This super-cool limited-edition can was created by PepsiCo especially for the 2019 Superbowl, which saw American Football giants New England Patriots and Los Angeles Rams go head-to-head."
Designs like this are just so thoughtful and well-crafted. It seems like a no-brainer, but I guarantee this took a lot of work to get to production.
Designer Nikita Konkin reimagined pasta packaging as hair, and I'm a big fan. Try and tell me this wouldn't draw you right it if you saw it in a store. Just try.
