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New Radio Station Will Play Christmas Music Every Day For The Next 4 Months

Taylor Sakellis 26 Aug 2020

You know what makes everyone happy? Christmas music. No, no. That's not a question. It's just a fact.

Sure, some people get sick of certain songs (can't relate) or don't want to hear it 24/7 for the entire month of December (again, can't relate) but there's no denying the people love the festive music!

So what better way to cheer the WORLD up than by releasing a Christmas station four months before the big day?!

Bauer Media announced the new station, aptly titled Magic 100% Christmas, earlier this week.

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The station will be available exclusively online and for this year only. It's like a pop-up shop but for a holiday radio station!

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Why are they doing this? I mean, you can probably guess why, can't you? Something about this being the worst year in modern history???

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Tony Moorey, the Group Content Director for Magic Radio, spoke with Radio Today about the festive new station and let's just say, he sold me on it completely.

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"At Magic Radio we are constantly evolving our offerings and launching innovative new shows and stations to ensure that we reflect our audience's needs."

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Tony continued: "With listeners seeking cheer and fun during these challenging times and a strong understanding of how music and Christmas are interlinked, we knew that the next expansion of the Magic brand had to be around the joy of Christmas."

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Ronan Keating, Magic Radio Breakfast presenter, added, "2020 has been a hard year for us all - what better way to lift our spirits than [by] bringing Christmas forward a few months?"

Giphy | The Keys of Christmas

"One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can't wait to launch Magic 100% Christmas and turn up the Christmas cheer!"

Okay, I am SO excited for this!

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