We're not sure that pride has ever tasted quite so delicious, and these new rainbow-colored Oreo cookies have us shouting for joy.
Inspired by the Proud Parent campaign, Oreo is promoting families of all different backgrounds and rooting for LGBTQ+ love.
There's nothing quite like enjoying a delectable Oreo cookie that also lets people show off all of their dazzling LGBTQ+ colors.
Working with PFLAG National, the nation's largest LGBTQ+ organization for both families and allies, Oreo is not just introducing a beautiful cookie — it's calling for change.
Oreo and the Proud Parent campaign created an emotionally compelling video about the importance of parents accepting their LGBTQ+ children.
While the cookies are important, and delicious, the goal of these collaborations is to bring more visibility to families that don't ascribe to heteronormativity.
Trying these cookies won't be as easy as heading to the store and buying some, at least not yet.
It's extremely important to get people involved with supporting the Proud Parent campaign, and that requires action.
To try these rainbow Oreos, customers must start by joining the Proud Parent campaign and then post a statement about what allyship personally means to them.
After that, they can head over to Instagram and Twitter to follow Proud Parent, Oreo and use the #ProudParent and #Giveaway hashtags.
If you're one of the first 10,000 entries, you'll be in the running for an extra colorful batch of Oreos.
Do you think this is a step in the right direction? We'd love to hear your thoughts in the comments!
