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Lego Encourages People To Fix Broken Objects With Lego Bricks In New Campaign

Brittany Rae 15 Oct 2020

Have you ever looked at a broken object and thought, "I can fix that" with absolute confidence?

Well, then this new Lego initiative is for you. Lego's new project, "Lego-Tsugi," plays on the Japanese practice of kintsugi — with a Lego twist, of course. Let's check it out!

What is kintsugi?

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It's a traditional Japanese art form for repairing broken pottery. In practice, it involves re-joining the broken pieces with lacquer dusted with powdered gold, silver, or platinum.

As a philosophy, it embraces imperfect things while acknowledging the beauty of repair and wear.

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So, what's Lego got to do with it?

Well, they introduced a Lego version of kintsugi with their new Lego-sugi collection, part of the #RebuildYourWorld campaign. It's all about using your existing stuff to make new, fun things to enjoy!

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The goal is to get you to think differently about things you'd consider broken.

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Rather than throwing something out, Lego wants you to consider the art your stuff could become! Using their bricks, you can create a new home inside a broken planter!

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They definitely showed off some of the more traditional uses of kintsugi.

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This mug was given a new lease on life with some strategically placed Legos! Oh, and some glue, of course. We can't have it falling apart again, can we?

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One idea even involved rebuilding a lamp!

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Take an Ikea lamp that's seen better days and turn it into something new and fun! This kind of project would be perfect for a kid's room.

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That lamp is so cool!

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It's a rocket ship lamp! The whole thing works perfectly again, and there's now a really fun, cool art piece on it. Peep the passengers at the back of the rocket!

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Even tiny tables can be fix with LEGO!

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This one was put back together with Lego, and now it's the perfect place to keep jewelry! This is such a great way for you to reuse your things, or to teach kids about sustainability!

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Why not make plants fun?

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Bored of your regular planters? Spice things up with these cute little monsters! Now your succulents will have some real personality. Watch out for those teeth!

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You can do this with any of your existing LEGOs.

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Or you can head out and pick up a basic pack for yourself! I would totally paint the Lego bricks gold, but I'm bougie like that. You know how it is.

What would you fix with Legos?

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