Kraft Releases Pink Mac And Cheese That Tastes Like Candy For Valentine's Day

Have you ever seen something so deeply cursed that you're almost intrigued by it? That's how I feel about Kraft's new, limited-edition mac and cheese, which is both hot pink, and extremely hard to get.

So, what's up with this macaroni? Let's find out.

Well, here it is.

Pink macaroni. Mac 'n cheese. KD, if you're Canadian. It's macaroni, it's pink, and it's just weird enough to make me want to try it.

Let's get a closer look.

Look at all that pink. I'm delighted, I'm horrified, I'm...confused. Do I want to try it, and why do I think it would taste like ketchup?

Social media loved it.

Well, loved to hate it. Isn't that always how it is when we see something so deeply odd? Anyway, you can imagine the memes that rolled in.

Kraft is running a contest to give away 1,000 boxes of the pink stuff.

If you want to get in on that sweet, sweet pink macaroni, fill out Kraft's entry form here and cross your fingers. Let me know if it actually tastes sweet, okay?