Urban Outfitters

This Shower Beer Holder Is Perfect For Happy Hour In The Shower

When I was in university, I heard whisperings of an elusive antic my fellow academics were getting up to in their most vulnerable moments.

The shower beer — a cold one you crack during a steaming shower — was the opposite of the party culture that plagued our campus.

On the spectrum of reasons to drink, a shower beer is lightyears away from drinking to impress, get wasted, or celebrate something. It's a simple act of bliss that you enjoy solo (usually), and it's growing in popularity.

But there's one problem that's hovered over these angelic drinks like a bad news halo.

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There's no where to put them in the shower!

Setting a beer down on the edge of the tub? Probably gonna fall. Floor of the shower? Now your can is half water.

Not to worry — someone, somewhere, had a purpose in this life.

Urban Outfitters

And that purpose was to create the perfect shower caddy for your craft beer, 'cause let's face it — we're all a bunch of hipster elitist beer drinkers.

Urban Outfitters featured this beer holder on their site, and it's currently taking pre-orders.

Urban Outfitters

Designed by Sudski, this blue beer buddy is described as an "innovative water-proof stick-on beer holder."

So basically everything you need to enjoy a cold one.

Shower beers have grown so much in popularity that they've even become a topic of research for some.

Sudski

Dr. Christopher Hollingwsworth of NYC Surgical Associates told Fatherly “The shower beer is actually a great way to improve productivity and creativity."

“Showers are a great way to release dopamine, and adding one drink to that can assist your creative juices due to your relaxed mindset.” he continued.

A drink, you say? A drink can be any drink...so wine-not?

That's right, it seems the good people at Urban Outfitters came out with a wine glass holder, too.

Urban Outfitters

These designers were clearly sippin' and soapin' — but we're here for these "creative juices," and the great things they come up with.

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