Cross promotions are classic, but they don't always have the impact on consumers that companies would like. I mean, would anybody be more inclined to buy a bottle of Mountain Dew if it had the Hulk on it? Unlikely. I bet we've all made up our minds about whether to do the dew or not regardless of a similarly extreme green guy on the label.
But that doesn't stop companies from trying! The latest is a marketing alliance nobody saw coming, a marriage that brings together two powerhouses: The unstoppable Game of Thrones, and Oreos.