Nowadays, it can be a little hard to stand out from the crowd. A lot of styles and expressive ideas that once seemed shocking and unique are now as mainstream as a suit and tie and it's hard to find creative ground that somebody hasn't already tread on.
However, every now and then, we can get an idea that becomes so compelling that we feel like we'll regret it if we don't at least give it a try.
And whether these people had such an idea or this is just what they do every day, they definitely did something distinct.