White Claw Is Releasing An Even Boozier Version Of Its Popular Hard Seltzer

At this point, absolutely every millennial and Gen Z knows what White Claw is. Hell, everyone does!

The incredibly popular hard seltzer brand has had massive success with its now-iconic set of flavors, which all feature 5% alcohol.

Now, White Claw is looking to pack a little more punch with White Claw Surge, which will push their ABV to an even boozier 8%.

Ah, White Claw.

Unsplash | Cyrus Crossan

The beverage choice of trendy millennials and Gen Zs everywhere. It's popular among both demographics for a reason: it's relatively low calorie, comes in trendy flavors, and is aesthetically pleasing to look at.

White Claw decided to capitalize on their popularity by releasing something totally new.

Meet Surge, the new addition to the White Claw family. With two new flavors — cranberry and blood orange — and a higher ABV (that's alcohol by volume), it's sure to be the hit of the summer.

The internet found the news hilarious.

Twitter | @BobbyBigWheel

If White Claw ever adds taurine or caffeine to their seltzers, you'll know exactly where the idea came from. Until then, we can dream of a simpler time.

So, when can you get it?

Right now! The release may be a little slow with the COVID-19 pandemic, but you should be able to find the new Surge cans (and a new variety pack) by summer 2021.