One man is eating his words after a social media firestorm.
Chuck DeGrendel, co-owner of Ava Lane Boutique in Michigan, accidentally sent a rude email to the wrong person.
The recipient just so happened to be Gracie Lorincz, a 21-year-old recent college graduate who applied for a position with his company.
Cue the drama and the internet's brutal takedown!
In the now-viral video, she shared that she had applied for a job with the beauty boutique as a brand representative.
The brand's motto, "beauty through confidence" was put into question with what happened next.
It read: "This girl is fresh out of college (Hope College) and not that cute. She applied to the sales model position. Are you sure you want me to interview her?"
Since posting the video, it's been viewed more than two million times. The recent college grad thankfully received plenty of supportive messages in the comments.
"You are beautiful, no matter what Chuck says," wrote the official TikTok account for the Detroit Lions. Some couldn't believe that those words came from the co-owners husband.
This forced Chuck to delete his own LinkedIn page after people started attacking him on that.
People also took to the company's app reviews on the Google Play Page.
"As far as we know there has been zero contact made. Refusing to reach out to her only supports the poor public image you've curated," they continued.
DeGrendel has since made a tearful apology video on Facebook Live video.
"I sent a reply back to Laura that said that she was a recent college grad, and I didn't feel that she was that cute," Chuck began in the video.
"I sent a reply back to Laura that said that she was a recent college grad, and I didn't feel that she was that cute, so I wasn't sure if we wanted to proceed with an interview."
He called it "very unprofessional and really not in line with our core values here, or my core values in general."
According to the Post, she claimed that their family's phone numbers and address had been shared and that their children were receiving death threats.
While some people have accepted Chuck's apology, Gracie's Lorincz's mother, Heather Lorincz, told Fox News that her daughter is still hurt by his words.
"I don't want this woman's business to suffer. I don't. But I feel my daughter deserves a real apology, not a Facebook Live."
Watch the video and let us know your thoughts in the comments below!
