Kellogg's

Kellogg's Launches 'All Together' Cereal To Help Combat Bullying

Emily McWilliams 18 Oct 2019

For the first time ever, Kellogg's new cereal is bringing together its classic mascots to share a box in the name of friendship and inclusion.

To mark Spirit Day, an annual day of awareness against bullying, Kellogg's new All Together cereal is supporting this cause one bowl of cereal at a time.

For the first time, six classic Kellogg's cereals will be together in their their limited-edition All Together Cereal.

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Kellogg's partnered with GLAAD to release this special cereal in honor of Spirit Day, the annual LGTBQ+ advocacy day held in October to stop bullying.

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This is the first time the major Kellogg's mascots and their cereals have all shared the same box.

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Tony the Tiger, Sam, Snap, Crackle, Pop, Cornelius Rooster, Mini-Wheats and the Raisin Bran Sun are all featured on the box which celebrates diversity and inclusion.

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Inside the box are the six individually packaged cereals.

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Proceeds from the sale of the cereal will go to GLAAD'S anti-bullying campaign in addition to a $50,000 donation made by the company.

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In the past, Kellogg's has supported LGBTQ+ families with their social media marketing.

On Mother's Day and Father's Day the company released images of these rainbow Rice Krispie treats, acknowledging the same-sex parents out there.

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