You know what makes everyone happy? Christmas music. No, no. That's not a question. It's just a fact.
Sure, some people get sick of certain songs (can't relate) or don't want to hear it 24/7 for the entire month of December (again, can't relate) but there's no denying the people love the festive music!
So what better way to cheer the WORLD up than by releasing a Christmas station four months before the big day?!