"Back in the day when I played WoW there was a guy on my server who had a tiny amount of name recognition. He was good at the game and spent a lot of time and energy organizing things. People on the server knew him and would ask for his help, or show him deference in order to get his attention on things."
"One day he put together an optional raid and at the end of the raid a particularly rare item dropped. Instead of an open roll — which was the standard at the time — he simply gave the item to his friend. When people complained, he said something like, "I'm so and so, I'm the most important raid leader on this server, you're all lucky to even be here right now, so shut up and deal with it."
"Well screenshots were taken and links were sent around. Dude ended up transferring off the server less than a week later because nobody would give him the time of day."
All I can say is — karma!